Broadening the spectrum for vehicle protection
Dealerships benefit from increased penetration rates when they switch to LifeShine. With a lifetime guarantee, exceptional durability and superior protection, your customers will be as delighted as you are.
LifeShine has exploded in popularity in recent years, building upon the excellent reputation it has garnered since being launched in 2004. It’s a proven, industry-leading vehicle protection system, one which can provide an invaluable additional revenue stream to your business while also providing your customers with a tangible benefit.
The need to provide adequate aftersales support to your customers while still maintaining all-important margins has long been a tricky balance to maintain, and this has only become tougher in the present, uncertain economic climate. It can therefore be no coincidence that LifeShine has become increasingly popular as the decade has progressed, with thousands of dealerships turning to our class-leading vehicle protection system as a means of offering their customers extra value for money.
We have a product that we firmly believe is a game changer for the motor trade – a product that’s easy to apply, works better than the competition and best of all, offers profit to the dealer and value to the end user.
LifeShine provides two significant points of difference over other brands. The formulation for paint protection has recently been improved, with a highly significant property finding its way into the mix – colour enhancement. This means that a single application doesn’t merely protect your customer’s paintwork, it provides superior depth of colour too. Tests carried out with four competitor products showed that the improved LifeShine product had a far superior depth of colour difference of up to 31%. This provides an invaluable tool in the cut-and-thrust world of used car sales, enabling dealerships to further add value while increasing penetration rates on pre-owned vehicles.
The second benefit gives dealership sales staff a true ‘in’ for that most common of airborne contaminants – bird droppings. LifeShine’s guarantee has been enhanced to cover for damage to vehicle paintwork caused by bird droppings – just another example of how Autoglym is listening to dealer personnel to give them the objection handling benefits they need to help close a sale.
Two key features that were essential to preserve with the improved product were speed of application and durability. The market-leading speed of application hasn’t changed, with the whole process taking just half an hour. We are only too aware of the relationship between cost, profit and time, and developed LifeShine accordingly. This ensures that dealers can work through a large number of cars in a single day.
Further tests also revealed that product durability is also unchanged. Not only is it just as durable as the outgoing formulation, but it has far superior durability compared to competitors, forming a long-lasting (500+ washes) barrier against a wide variety of common contaminants, including UV rays, fallout and inclement weather.
LifeShine can call upon the full weight of the Autoglym marketing machine, which in practice means dealers opting to join the programme will have a full range of sales aids at their disposal, not to mention eye-catching point of sales materials, and an easy-to-use portal for registering guarantees.
LifeShine also caters for automotive glazing and interiors, hence both an ultra-effective glass treatment and an interior protectant. Customers are provided with a complimentary LifeShine Aftercare Collection, which includes a range of all suitable Autoglym products, all designed to preserve the protective qualities of Carbon Shield TechnologyTM and help them to keep their car in perfect condition. LifeShine is backed by a lifetime guarantee and is wholly supported by Autoglym and their national team of technical service specialists.
One of the unsung reasons for LifeShine’s impressive market penetration is down to its maker; Autoglym is a royal warranted company and has been a fixture of the car care landscape for generations, with its distinctive packaging and royal crest having graced almost every garage and lock-up in the country! Autoglym’s position within wider car culture means that it’s trusted by the vast majority of consumers, which goes a long way towards explaining why LifeShine is the also most recognised brand amongst decision makers and sales people, and also why, on average, penetration rate increases by a hefty 8.6% when dealers switch to LifeShine.
LifeShine is endorsed by some of the largest and most exclusive OEMs and Dealer Groups around, including VW Group, Honda, Vauxhall, Mazda and Subaru, Sytner, Marshall and Group 1 Automotive, and is underpinned by significant levels of investment in consumer advertising to raise awareness of LifeShine and its protective potential.
To find out how LifeShine can benefit your business and for a free demonstration, get in touch.
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