Training is key to staying at the top of our game
At Autoglym, not only do we take our product research and development extremely seriously, we’re also constantly looking at ways of improving our LifeShine support service for our dealer customers.
For perfectionists like us, the concept of the ultimate vehicle protection system (VPS) extends beyond the development of the ‘perfect shine’. We are driven to ensuring that we outperform the competition in all areas of the overall LifeShine business proposition.
Both our research and independent surveys show that LifeShine Carbon Shield Technology™ is best in class when it comes to ease of application and long-lasting durability. However, market-leading durability does not mean increased preparation time – the single application process can be carried out in just 30 minutes. And with 80% of valeters describing LifeShine as “very easy to apply”, it easily outperformed all other tested brands.
Our LifeShine Business Managers visit all dealers regularly and provide comprehensive sales training to all sales staff, and work with them to identify conversion opportunities at every stage of the sales process.
Ensuring that the application process is consistent across our entire customer dealer network is always a focus for the team, and we commit to offering full application training to all valeters at every site. Training is carried out by our Technical Service Specialists who spend time with staff to cover all steps and talk through any queries regarding the application process. Detailed training videos are also available for ongoing support and refresher training.
In the showroom, Autoglym’s nationwide dealer support includes a dedicated Business Development Manager. They visit all dealers regularly and provide comprehensive sales training to all sales staff, and work with them to identify conversion opportunities at every stage of the sales process. Training includes demonstrations of the features & benefits, a full overview of the Aftercare Collection and lifetime guarantee registration system, and how to respond to frequently asked questions. Further support measures at the point of sale include videos and the LifeShine App, a simple-to-use interactive tool, enabling sales staff to run through an interactive presentation with the customer to include video content and images of the LifeShine protection. The App brings the benefits of LifeShine to life by allowing the customer to see the effects of the three protective treatments.
LifeShine has proven to deliver the complete and most profitable VPS solution for dealers. With ever-tighter margins on new car sales, it provides a compelling opportunity to boost profitability and add value to customers.
To learn more about how your dealership can benefit from switching to LifeShine, call 01462 677766 or email firstname.lastname@example.org.
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